- Rebel Foods, which has numerous brands Behrouz that is including respected at $525 million
- It is currently expanding into Southeast Asia therefore the Middle East
When Indian diners order biryani online from Rebel Foods they’re greeted with a cooking reputation for the fragrant, slow-cooked rice meal. “The recipe ended up being lost forever whenever King Cyrus laid siege to Behrouz until it had been found between the ruins,» the story checks out in component. “With this Biryani, we now have cut back to life this missing recipe.» Diners are invited to learn the account that is entire which reaches 14 chapters and describes a protracted war between two ancient Persian kingdoms.
The whole lot is manufactured up—a canny exercise in myth-making that includes helped turn the dinner (called Behrouz following the fictional conflict) into a top-seller while the very first branded form of India’s unofficial dish that is national.
Rebel Foods calls it self the global World’s premier online Restaurant Company, a boast that’s difficult to disprove since there aren’t numerous chains that can compare with it. Started by way of a McKinsey & Co. alumnus named Jaydeep Barman, the organization acts a dozen various menus with anything from cheese-loaded Italian pizzas to 99 variants associated with the dosa, a favorite south Indian lentil-and-rice crepe.
All the meals is prepared in more than 200 cloud kitchens, so-called because these central operations serve farflung customers who possess no concept where their meals is coming from—much like cloud services that are computing. It’s get to be the business that is go-to for meals distribution businesses seeking to side-step the expenses of operating old-fashioned restaurants with seating and wait staff.
Supported by Sequoia Capital, Mumbai-based Rebel meals in July received a $125 million injection from Coatue Management, Goldman Sachs, the Indonesian distribution solution Gojek yet others. Читать далее